Welcome to Hiestermann & Frömchen GmbH!

We are the first market research institute in Germany to be certified according to the criteria of the Common Good Economy!

Market Research

…in our understanding is based on listening: First to you, then to your target groups. You only can understand if you listen carefully.
We understand: Therefore we can act accordingly – result-oriented – for a better research and more valid results.


We know the markets in which we operate and the methods we use. We ask relevant questions to get to the heart of things. Asking relevant questions  means receiving relevant answers – market research in a nutshell.


We are curious by nature; always trying to get to the bottom of things. Therefore, we are looking forward to new tasks that challenge us. Because we want to cut through complex matters and make them understandable.


We strive to be close to our customers and ensure long-term customer satisfaction and loyalty. We want to build and maintain close, sustainable relationships, from which both sides will benefit in the end.


We are accessible for you in every step of the way. And we respond. Overseeing your project and minding every little detail in close dialogue with you: This is the value we add to make it good market research.

Our roots

We are market researchers at heart. And have been for over 20 years.

Before we founded Hiestermann & Frömchen at the beginning of 2013, we both worked with other market research institutes, building up our experience base, which we are happy to make available to you. Because “nothing beats experience”.

Our team

We are passionate about our work ...

  • because we work as a team. We understand each other,  exchange, contribute and develop ideas together.
  • because we can rely on each other. We work hand in hand.
  • because it is always exciting to be able to work in new markets, on new content and with new methodological approaches.
  • because we have a network of partners built up over two decades that provides us with maximum support and is always there for us and for you.

Our drive

We are curious: about new topics, about new questions, about new methods, about our customers:

  • We are specialists for markets. We are particularly knowledgeable in Healthcare/Pharma, ICT/Web and Automotive as well as in the public/semi-public sector.
  • We know that every customer and every challenge is individual and must be approached in a customer-specific way.
  • We balance project work: the perfect mix of knowledge, overview and detail plus communication with the client is key.

Our services

The respective expertise of the two founders and managing directors covers the full spectrum of market research:


In-depth research with small numbers to understand the reason why and uncover underlying motivations.


Large numbers for representativeness to identify structures and compare data over time.

Market Analysis

Analysis of existing data, enriched with expert interviews, to describe markets and trends.

"Often, a combination of methodologies is the ideal approach to our ultimate goal: maximizing insights for our customers. Being the agile company we are, it is easy for us to jointly consider new research projects from all perspectives before identifying the best mix of methodologies."
Hartmut Loeben-Froemchen
Founder and managing director

Our experiences

20 years in market research has been a long time:
We’ve had time to gain intensive experience in a wide range of industries.

Municipal and public IT service providers


Social Insurance Funds

Tech, Web, Social Media, IT

Mobility and Automotive


Construction and Crafts

Social Accident Insurance Institution

For more information about our experience in various industries, please contact us.

"In the past, the vast majority of customers who have worked with us at one time have also relied on our support in subsequent projects. We consider this trust, for which we are very grateful, the basis for our activities and we would like to expand it further with new customers."
Lutz Hiestermann
Founder and Managing Director

We look forward to working with you

Tell us what you want or need to know more about. We are happy to submit our thoughts and ideas on how we can shed light on your problem. And together we will develop the research you need. No more and no less. We look forward to hearing from you!

Privacy Policy

The protection of your personal data has always been and will always be a vital interest at H&F. You can rest assured that

  • your data is safe with us.
  • personal data is only used within the scope of the corresponding study and is deleted afterwards.
  • all processes run in compliance with GDPR.

Legal Info

More information about:

  • contact
  • company data
  • picture credits

Contact us

  • Zu den Mühlen 19, 35390 Gießen
  • info@hiestermann-froemchen.de
  • +49 (0) 641 39929659

Our Commitment

We believe even a small company has a social responsibility. Since our founding, it has therefore always been important to us to live up to this responsibility.
We try to live up to this conviction not only through the social commitment of our managing directors, but also through regular donations to regional organizations/institutions such as the premature infant wards in Marburg or Giessen, the association Eltern helfen Eltern e. V., the Ronald McDonald house in Giessen, as well as international organisations such as BRAVE AURORA and offical supporter of bandsupporter etc.

We at our location in Giessen at the beautiful Lahn!