The in-depth conversation.
You want to:
Large numbers.
You want to:
Secondary sources and experts.
You want to:
We know the methods from experience and can thus select the “right” method for the respective project. Plus the appropriate environment to guarantee the necessary depth through an appropriate atmosphere. We moderate ourselves to avoid loss of project knowledge through briefings of external moderators.
Qualitative market research thrives on moderated interviewing. Each qualitative interview is unique and depends on the interviewee and the moderator skills. We are moderators who know what’s important: Always keeping the research objective in mind: as deep as possible – but focused on the relevant areas only.
Questions on equal footing: Aligning questions with the respondent’s range of experience. Primarily open, sometimes provocative to motivate for more, closed questions for classification followed by the why or projective for a new point of view.
Listening can be a lot more than “just” listening: Understanding, clarifying, summarizing, reassuring and motivating to do more. Verbally and non-verbally.
Understand the respondent’s answers in their context and align them with the research objective. Only those who understand where we want to go can summarize accordingly and derive recommendations.
Our own moderation is the core: Along kick-off briefing, moderation and reporting – with us, everything is in the hand of one person, the moderator.
This is how we ensure that what is said is properly classified and commented on. To perfectly reflect the nature of the discussions is reflected in the report. Straight to the point, with the necessary depth and always vividly to read.
We offer the full range of methodologies:
Quality management comes first
For example when analysing:
In these projects we intensively deal with the market for you.